Advertising and Promotion: Communicating Brands

Main
Business & Economics - Sales & Marketing
Advertising and Promotion:...

Advertising and Promotion: Communicating Brands

Name: Advertising and Promotion: Communicating Brands
ISBN: 9780761941538

Dr Chris Hackley

0 / 0

0 comments

Jak bardzo podobała Ci się ta książka?

Jaka jest jakość pobranego pliku?

Pobierz książkę, aby ocenić jej jakość

Jaka jest jakość pobranych plików?

A detailed account of contemporary marketing practice that draws on original research and first-hand information from top international agencies. The book has original case vignettes, case study questions and review exercises. It is packed with useful sources for further reading and a glossary at the back to explain technical terms. There are colour photographs of original case examples. Framed within a theoretical stance it considers both the production and the consumption of marketing communication. This is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2005

Wydanie:

Wydawnictwo:

Sage Publications Ltd

Język:

english

Strony:

273

ISBN 10: