The Profit Impact of Marketing Strategy Project: Retrospect...

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The Profit Impact of Marketing Strategy...

The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

Name: The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
ISBN: 9780521840538

Paul W. Farris, Michael J. Moore

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Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS' contribution to research and practice. New ways of thinking about, and working with, the strategy are offered, and the effectiveness of the original project is explored.

Kategorie:

Business & Economics

Rok:

2005

Język:

english

Strony:

326

ISBN 10:

0521840538

ISBN 13:

9780521840538