Essentials of Marketing Research

Main
Business & Economics - Sales & Marketing
Essentials of Marketing Research

Essentials of Marketing Research

Name: Essentials of Marketing Research
ISBN: 9780273694946

Tony Proctor

0 / 0

0 comments

Jak bardzo podobała Ci się ta książka?

Jaka jest jakość pobranego pliku?

Pobierz książkę, aby ocenić jej jakość

Jaka jest jakość pobranych plików?

Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2005

Wydanie:

4th

Wydawnictwo:

Financal Times Management

Język:

english

Strony:

616